Goal-oriented and data-driven designer who enjoys exploring "whys" behind design solutions.
Systems thinker who balances UX and engineering efforts.
Experienced in working with distributed, international teams.
Currently pursuing an AI-focused MSc in User Experience Engineering at City St George's, University of London.
Experience
Vyond
Senior UX Designer (2023 - 2025)
Spearheaded end-to-end design initiatives in the Growth team, focusing on user onboarding, product-led growth, and homepage experiences.
UX Designer (2021 - 2023)
Led UX designs in the video productivity team, building features like video translation, folder sharing, and media library.
beBit
UX Consultant (2020 - 2021)
Collaborated with 7-Eleven, the largest convenience store chain in Taiwan, and many other clients in various user experience consulting projects, ranging from research to UX design projects.
Education
MSc User Experience Engineering — City St George’s, University of London (2026)
Investigating the fit between people and technology, especially AI.
Core modules include AI for Designers, Experiencing AI, Low Code for UX, Human Factors, and Computing the User Experience.
MBA Service Science — National Tsing Hua University (2020)
Focused on service design, innovation, and business analytics modules.
BA Library and Information Science — National Taiwan University (2018)
Studied information behavior, information psychology, information architecture, and human-computer interaction theories.
My journey
I'm passionate about continuous learning and growth.
I come from an interdisciplinary background spanning business, service design, technology, and social science, equipping me with a unique lens on design challenges.
Early in my career at a consultancy, I developed strong problem-solving skills, a goal-oriented mindset, and the ability to tell compelling stories.
Later at Vyond, I evolved into an end-to-end product designer and deepened my expertise in data-driven design, blending qualitative and quantitative insights.
Now, I'm upskilling myself through the MSc User Experience Engineering at City St. George's, University of London, preparing to help shape the future of UX where people and AI meet.
Design values
I prioritise users, goals, and data when designing.
01
Users first
I believe in the long-term ROI of a great UX and strive to solve problems and create values for users.
02
Goal-oriented
I believe that design should always start with a clear goal, regardless of user problems or business needs.
03
Data-driven
I believe that a design is only effective when it is supported by evidence.
Design process
I follow the double diamond design process whenever possible.
01
Discover
Examine project requirements critically. Understand the user problems broadly from UX research and data analysis.
02
Define
Collaborate with PM to rethink and define project scope, business goal, and key user problems that we want to solve.
03
Develop
Ideate, test and make design decisions. Articulate designs and collect feedback from stakeholders and engineers.
04
Deliver
Prepare handoff specs and attend to edge cases. Collaborate with subject matter experts, such as visual designers or UX writers.
Working style
Adaptable to changes.
Collaborative in teams.
Dependable and self-motivated.
Thoughtful in conversations.
Value feedback.
Beyond work